Learning How Not To Name a Product and When To Go For It

One time an unconventional name really worked.

What is “Cat Burglar”?

The question has been posed to us more times than I can count. It usually goes something like this:

A customer to our small farm approaches the balm display and looks over the scents. They pick up one or two, check the scent label and try to arrive at a decision about what smells best to them. Then they pick up the one labeled “Cat Burglar”.

Yes, it is a bit of a different name. When we first started creating skin balms from the beeswax collected during the honey harvest, we tried to find unusual names. We created a line called “Phantom Balm” named for one of the cats in residence. The same logic applied to “Reine Balm”.

The questions rolled in with those names. We quickly learned that in business, cute creative names are one thing, but when the names are so obscure the customers do not know what they are purchasing, it is a problem.

As good entrepreneurs do, we stepped back and reassessed. Too many times we found ourselves answering about the contents of these little tins. As we repeated that we used the names of our cats, we began to realize the absurdity.

Time to rename the products simply. Straightforward so there is no confusion. “Phantom Balm” is not going to either treat your phantom or turn you invisible. It is a soothing balm for dry cracked skin.

So we rebranded all of the scented balms under our new “Gert‘s Garden Balm” line. The new name was not so confusing. It was easy for people to understand this is a brand name.

But one balm name stuck and we are always willing to tell the story of “Cat Burglar”.

Most people who use essential oil blends have heard the story behind the Thieves blend of oils.

The story goes when Bubonic Plague was rampant in the 15th century, a group of thieves went from house to house robbing from the dead and dying. Even after repeated exposure to the highly contagious plague, the thieves did not get sick.

At long last, the thieves were apprehended. After conviction, the thieves were offered leniency if they would reveal the secret to their plague resistance. They disclosed they used a blend of cinnamon, clove, eucalyptus, and TK oil as a defense.

We have incorporated those same essential oils into our balm. In keeping with our feline named business and with a nod to the 15th-century robbers, we call our version “Cat Burglar”.

Just to be clear, this name came about well before the current pandemic ravaging the world. The story of the thieves’ protection from Bubonic Plague with essential oils is folklore. We make no representation that our Cat Burglar balm provides any protection from any disease, germ, or phobia. What we do know is the balm is soothing to dry, cracked skin, smells delicious, and has a cool name.

Now you know the story, you can order your own tin of Cat Burglar with the button below.


Cat Burglar Balm

Cat Burglar Balm

$2.00 – $4.00

Buy now

151-The BEEk Balm© Story

What a difference a week makes!

Thank you to everyone who sent encouragement, positive thoughts and product orders. Our “Small Business Saturday” stretched into the entire week making it the best week ever.

We have been hinting at sharing the story of how BEEk Balm© originated and how we came up with this unusual name. Your wait is over! The story is in this podcast.

In addition, you will hear more about our popular Gert’s Garden Exfoliating soap made with colloidal oats. These beautiful soaps are flying off our shelves. There is still time to order in time for Christmas.

So sit back and listen as we share about Five Feline Farm.

Until next time,

Donna, Julia and the Felines

P.S. We will be open for pickup and delivery two more weekends this year. Check our social media feeds (Facebook, Twitter, Instagram) for more info. Or make sure you are subscribed to our email list. You will get a free ebook just for signing up.



091-Attending the Mother Earth News Fair, Part 1

Today’s episode shares some of what we learned and why we enjoy the Mother Earth News Fair. It is a time of intense workshops and taking in new information that we plan to share with our fans and customers.

Enjoy this fair vicariously through us.

Until next time….



Be sure to stop by the Farm Fresh Mercantile on October 26, 2019 between 9:00 AM and 3:00PM to pick up your favorite products.


Until next time….


As always be sure to sign up for our email list and follow us on social media: Facebook, Twitter and Instagram.

Cat Burglar Balm

All businesses must name their products. We tend to come up with some unusual ones for our products. One of these has garnered a lot of attention and questions recently: Cat Burglar Balm. 

Cat Burglar Balm

What is it? 

Well, there’s a story if you have a few minutes.

Back in the 14th Century the Bubonic Plague also known as the Black Death killed a quarter of the population in Europe and Asia. This highly contagious bacterial infection circulated again in the early 19th Century. During one of these outbreaks, it is rumored a group of robbers went from home to home stealing from the dead. Somehow they did not catch this deadly disease. When they were finally apprehended, the authorities offered leniency in exchange for their secret to immunity.

The thieves identified a concoction of essential oils with anti-bacterial and anti-viral properties that they claimed protected them from the plague. This mixture of essential oils became known as “Thieves Blend”.

Here at Five Feline Farm, we have formulated our own proprietary version in a handy balm. Lemon, Eucalyptus, Rosemary, Cinnamon and Clove essential oils are blended with beeswax, coconut oil, vitamin E oil and sweet almond oil to create Cat Burglar. We use it on minor cuts, scrapes and insect bites to aid healing.

But what about the name? 

Well, of course we are Five Feline Farm. Our thieves would all be Cat Burglars.

What else would you expect?

Does it work?

We are not making any health claims; however neither of us has come down with the Plague. 

Get yours on Saturdays through September at the 18th Street Farmer’s Market, Fridays and Saturdays this fall at our onsite Mercantile and anytime through our online Mercantile.