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Category: Life on the Farm
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Understanding Localized Vs. Systemic Reactions: My Journey
There is a distinction between an allergic reaction to a bee sting and being allergic to bee venom. It sounds like a minor semantic difference. It is not. Back when honeybees were an integral part of our farm, many people would respond, “I’m allergic to bees.” What they meant was, that when stung, the area…
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Learning How Not To Name a Product and When To Go For It
One time an unconventional name really worked. What is “Cat Burglar”? The question has been posed to us more times than I can count. It usually goes something like this: A customer to our small farm approaches the balm display and looks over the scents. They pick up one or two, check the scent label…
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Origin Stories Are The Best: We Reveal Our Signature Beek Balm Beginning
Have you ever had a happy accident? You know the kind…you forget part of something, like an ingredient in a recipe, but it turns out great anyway? That happened to us with one of our signature products: Hint-O-Mint Beek Balm. It is an odd name for a lip balm, but that is a story in…
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2021 in Review
Have you looked back at the last year and assessed your progress? We have just closed the books for 2021 at the Farm Fresh Mercantile (also known as “The Merc”). In December 2016, we began to transform a storage shed into a small mercantile. It became real in 2017 with periodic openings while we still…